Next Athletics – Sports Branding & Community Connection

Next Athletics

Brand
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Next Athletics is a youth-focused sporting initiative that needed a brand identity full of energy, purpose, and connection. Mars Design delivered a dynamic visual system that speaks to movement, progression, and community through bold typography and striking design. We developed the logo, colour system, typography and visual devices that would carry across all touchpoints—from uniforms and event signage to digital banners and print marketing. The result was a confident, versatile identity with strong recall and appeal for both participants and partners. Our work extended into printed collateral, branded merchandise, and signage for key launch events—ensuring the rollout was consistent and impactful. Mars Design helps sports organisations and youth initiatives like Next Athletics build memorable, meaningful brands that engage and inspire.

Services Delivered

Activity

Brand name
Brand identity development
Brand guidelines
Program collateral

Next Athletics is a youth-focused sporting initiative that needed a brand identity full of energy, purpose, and connection. Mars Design delivered a dynamic visual system that speaks to movement, progression, and community through bold typography and striking design. We developed the logo, colour system, typography and visual devices that would carry across all touchpoints—from uniforms and event signage to digital banners and print marketing. The result was a confident, versatile identity with strong recall and appeal for both participants and partners. Our work extended into printed collateral, branded merchandise, and signage for key launch events—ensuring the rollout was consistent and impactful. Mars Design helps sports organisations and youth initiatives like Next Athletics build memorable, meaningful brands that engage and inspire.