Planning an event is no small task. Between deadlines, suppliers, sponsors, speakers, and guests, it’s easy to overlook critical event collateral. That’s why we created the Event Collateral Checklist—a simple, smart, and shareable guide for event professionals who want their event materials to be flawless.
Whether you're managing a corporate conference, gala dinner, expo, festival, or internal event, this checklist helps you stay on top of all the print and digital collateral required to deliver a seamless attendee experience.
Our downloadable checklist covers all the essential event collateral you’ll need, including:
Pre-Event Materials: Save the date emails, event invitations (print and digital), registration forms, RSVP tools, and event landing pages.
Venue Signage: Entry signs, welcome boards, directional signage, room signage, and sponsor displays.
Attendee Materials: Name badges, lanyards, printed programs, menus, place cards, seating charts, and branded merchandise.
Digital Event Assets: Holding slides, screens, email graphics, event social media assets, and digital presentations.
Post-Event Collateral: Thank-you emails, post-event surveys, and designed reports or case studies to share with stakeholders.
This checklist is perfect for event producers, corporate event teams, marketing managers, and anyone looking to run a well-branded, organized event.
Missing a critical piece of event signage or attendee material can negatively impact the guest experience—and reflect poorly on your brand. A well-prepared event collateral checklist ensures nothing slips through the cracks, giving you peace of mind and keeping your team aligned.
Designed by Event Creative Experts
This free resource was created by Mars Design, a creative studio that works closely with event producers across Australia. We specialise in designing and managing the production of event collateral—from eye-catching signage and digital screens to printed programs and marketing comms.