Athletics for the Outback

Brand
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Athletics for the Outback was created to provide a supportive approach to engage regional and remote communities. This program is committed for long term and sustainable relationships with all of the communities who are participating. Mars Design was engaged to develop a brand design for two programs, Athletics for the Outback and Raise the Bar. To develop the brand we engaged with indigenous consultants to create an authentic narrative around each brand that represented the true essence of each program.

Activity

Athletics for the Outback was created to provide a supportive approach to engage regional and remote communities. This program is committed for long term and sustainable relationships with all of the communities who are participating. Mars Design was engaged to develop a brand design for two programs, Athletics for the Outback and Raise the Bar. To develop the brand we engaged with indigenous consultants to create an authentic narrative around each brand that represented the true essence of each program.