To introduce the bold new betting brand BETR to market, Mars Design was brought in to deliver all creative assets for the launch event—held at a high-profile venue and attended by media, influencers, and stakeholders. Our creative direction included a striking event identity, hero signage, branded stage graphics, step-and-repeat media walls, on-screen content and event collateral. The focus was on creating a fully immersive brand experience that captured BETR’s energy, irreverence and confidence. Working closely with the event producers, we ensured every visual element—from invites to digital screens—felt unified, bold and on-brand. The launch generated media buzz and laid the foundation for future campaigns and customer engagement. Mars Design delivers high-energy event branding that makes an impact—combining fast turnaround, creative cohesion, and strategic insight.