Fuji Xerox engaged Mars Design to develop a branded sales playbook—an internal communications tool to help sales teams deliver consistent, on-brand messaging to customers. The challenge was to create a visually engaging, easy-to-use guide that brought together product messaging, objection handling, and brand positioning in a cohesive format. Our team handled everything from content strategy and copywriting to layout design and artwork production. We designed the playbook with clarity and usability in mind, using iconography, infographics, and callouts to ensure key points were easy to understand. The tone was professional yet human—aligned with Fuji Xerox’s brand while also practical for sales reps in the field. Mars Design specialises in developing internal and sales tools that empower teams and elevate communication—combining creative thinking with business function.