Run West: Branding Western Sydney's Premier Running Event

Run West

Brand
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RunWest is Western Sydney’s largest community fun run, drawing thousands of participants from all over the region. Mars Design was proud to support the event with full creative services, including event branding, route signage, sponsor activations and digital promotion materials. We developed a vibrant event identity that reflected movement, community, and fun—key pillars of the RunWest brand. Our signage and collateral spanned kilometre markers, wayfinding, start/finish line branding, sponsor activations and participant packs. We also supported the rollout of social media assets, digital countdowns, and on-site screen graphics. With tight deadlines and large volumes, we worked closely with event producers to ensure seamless execution across all touchpoints. Mars Design brings energy, clarity and consistency to major event branding—ensuring every element works together to enhance the participant experience.

Services Delivered

Activity

Brand name
Brand identity development
Brand guidelines
Event collateral

RunWest is Western Sydney’s largest community fun run, drawing thousands of participants from all over the region. Mars Design was proud to support the event with full creative services, including event branding, route signage, sponsor activations and digital promotion materials. We developed a vibrant event identity that reflected movement, community, and fun—key pillars of the RunWest brand. Our signage and collateral spanned kilometre markers, wayfinding, start/finish line branding, sponsor activations and participant packs. We also supported the rollout of social media assets, digital countdowns, and on-site screen graphics. With tight deadlines and large volumes, we worked closely with event producers to ensure seamless execution across all touchpoints. Mars Design brings energy, clarity and consistency to major event branding—ensuring every element works together to enhance the participant experience.