The Stawell Gift is Australia’s most iconic footrace, with over 140 years of sporting history. Mars Design was selected to refresh the event’s brand identity and design key signage, merchandise and digital assets. We carefully modernised the visual language while respecting the rich tradition of the race—introducing updated typography, a refined colour palette and clean, modern layouts that echoed the prestige of the event. Assets included podium backdrops, athlete bibs, directional signage, event merchandise graphics and digital screen assets. Our creative struck a balance between timelessness and energy—celebrating the spirit of competition while appealing to a new generation of fans. Mars Design has a strong track record in sports branding, where legacy meets innovation and visual identity plays a central role in shaping experience.